Offline or "conventional" forms of media advertising such as radio, print, direct mail, and TV can be an important part of any business promotion.

When combined with a fully developed, interactive, informative website, conventional advertising can be an incredibly powerful tool that can save you time and money.

When an internet savvy customer wants to find out more about a business, they look online first. If your website is pleasing, easy to read and navigate, and contains adequate information, you'll save alot of "in person" customer service time that can be put to other uses.

Originally called the ‘logotype’, a logo is a design, a graphic representation, image and trademark symbolizing an organization. Designed for instant identification, a logo can appear on a company letterhead, profile, advertising material and signs - as an emblem by way of which the organization can easily be recognized.

Originating in the 19th century, after a surge in industrial manufacturing, leading to an increase in output, global distribution and the commencement of competition, logos were created to differentiate between products within the same industry. Emblems or symbols were included on products, packages and labels so that buyers could easily recognize the product they preferred. Logos then, revolutionized the advertising world.

There was a time when only affluent organizations could afford their own crest, emblem or logo. They were, in some cases, a very detailed drawing with many objects. Cost was not an issue and more was considered better. Then, flags were used due to their larger format. They were visible from the craft fields and from very long distances.

Today, successful companies continue to say that “simpler is better”, “less is more”. Especially when the world is advancing so rapidly, you have less and less time to impress your customers.

A logo design today will have more appeal when it is stylish, yet remaining conservative, ultimately making it more eye-catching and easier for the brain to memorize.

Developing corporate identities is a graphic designer’s most widely recognized activity and, at the same time, the most poorly understood.

The common perception is that corporate identity begins and ends with the development, or re-vamping of a logo. In reality however, the logo is only one item of a complex mix of elements that form a company’s public image - its corporate identity.

To provide a professional identity development service, a designer and his team must consider the future flexibility of the logo, even when extended applications are not required. A complete corporate identity program may include and definitely consider the style of brochures, the appearance of buildings, uniforms, signage, vehicles, the way letters are written, the finish on products, the naming of products, the interrelation of brands or any of the many aspects that affect our attitude towards a company.

Skilful and accurate manipulation of identity elements, through developing the right Corporate Identity, assists in building a customer’s perception of the value and quality of goods and services being offered.